{"id":345,"date":"2013-02-14T20:03:29","date_gmt":"2013-02-14T20:03:29","guid":{"rendered":"http:\/\/baywm.com\/seo-sem\/?p=345"},"modified":"2013-02-14T20:03:29","modified_gmt":"2013-02-14T20:03:29","slug":"great-book-usability","status":"publish","type":"post","link":"https:\/\/baywm.com\/seo-sem\/great-book-usability\/","title":{"rendered":"A Great Book On Usability"},"content":{"rendered":"
<\/g:plusone><\/div>
\"Don't<\/a>\u00c2\u00a0 It is a very popular book on Usability.<\/div>\n

Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
\nBy Steve Krug<\/h2>\n
\n

Product Description<\/h2>\n

Five years and more than 100,000 copies after it was first published, it’s hard to imagine anyone working in Web design who hasn’t read Steve Krug’s “instant classic” on Web usability, but people are still discovering it every day.\u00c2\u00a0 In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike.\u00c2\u00a0 Don’t be surprised if it completely changes the way you think about Web design. With these three new chapters:<\/p>\n

    \n
  • Usability as common courtesy — Why people really leave Web sites<\/li>\n
  • Web Accessibility, CSS, and you — Making sites usable and accessible<\/li>\n
  • Help! My boss wants me to ______. — Surviving executive design whims<\/li>\n<\/ul>\n

    “I thought usability was the enemy of design until I read the first edition of this book.\u00c2\u00a0 Don’t Make Me Think! <\/em>showed me how to put myself in the position of the person who uses my site.\u00c2\u00a0 After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.<\/p>\n

    In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing.\u00c2\u00a0 If you design, write, program, own, or manage Web sites, you must read this book.”\u00c2\u00a0 — Jeffrey Zeldman, author of Designing with Web Standards<\/em>\n<\/div>\n

    \n
    \n

    Product Details<\/h2>\n
      \n
    • Amazon Sales Rank: #1257 in Books<\/li>\n
    • Published on: 2005-08-28<\/li>\n
    • Original language: English<\/li>\n
    • Number of items: 1<\/li>\n
    • Dimensions: 9.02″ h x .43″ w x 8.35″ l, 1.04 pounds<\/li>\n
    • Binding: Paperback<\/li>\n
    • 216 pages<\/li>\n<\/ul>\n<\/div>\n
      \n

      Editorial Reviews<\/h2>\n
      \n

      About the Author
      \nSteve Krug<\/b> is a usability consultant who has more than 15 years of experience as a user advocate for companies like Apple, Netscape, AOL, Lexus, and others. Based in part on the success of the first edition of Don\u00e2\u20ac\u2122t Make Me Think<\/i>, he has become a highly sought-after speaker on usability design.<\/p>\n<\/div>\n

      \n

      Customer Reviews<\/h2>\n

      Most helpful customer reviews<\/p>\n

      51 of 52 people found the following review helpful.
      \n\"5\"Sequel (2nd ed) lives up to the original
      \nBy Meryl K. Evans
      \nWhen we design Web sites, we often overlook the simplest things because we’re too wrapped up in the design. After working on Web sites for a while, some of us have slowly moved away from what we know is usable to adding or removing elements that may enhance the `look’ – and also break a site’s usability.<\/p>\n

      Steer back on track with the new edition of Krug’s highly referenced book. Novice, intermediate, expert. No matter where you are on the scale, the book provides value to everyone – even managers, testers and project managers. Management likes to get their hands a little dirty when it comes to Web design projects and sharing this book may make the team’s life easier.<\/p>\n

      Anyone involved with Web design or usability will recognize most, if not all, of the concepts covered in the book. What makes Don’t Make Me Think usable is that it’s a great checklist to ensure you’ve covered all the basics.<\/p>\n

      Krug provides many before and after examples to show how a few changes can enhance a Web site’s usability. The illustrations reinforce the concepts covered as well as how visitors use and read a Web site.<\/p>\n

      As for the differences between the first and second editions, the second addition has three new chapters while usability testing shrinks from two chapters to one and with good reason.<\/p>\n

      The testing chapter breaks down the testing process into digestible steps; complete with a script between the tester (user) and the person watching the tester. Too often, we’ve seen testing get mangled or ignored. With this chapter, teams might find themselves empowered and eager to do testing.<\/p>\n

      The chapter on “Usability as common courtesy” explores how a site can make or break the “reservoir of goodwill” as Krug puts it. We arrive at a Web site with some goodwill and depending on how well the site meets or misses our needs; the goodwill level goes up or down. It may only take one mistake to propel visitors to flee.<\/p>\n

      Another new and short chapter is “Accessibility, Cascading Style Sheets and you.” Krug captures what developers and designers hear when it comes to accessibility and addresses what they fear. He lists five things designers and developers can do make a site accessible without a lot of effort.<\/p>\n

      Finally, the book closes with “Help! My boss wants me to…” Krug has received plenty emails and questions on the topic to identify two questions that repeatedly come up. He provides email examples for free re-use, so no one has to explain it to the boss.<\/p>\n

      It only takes about two hours or a plane trip to read. The writing is conversational, clear and packs a punch with a dash of humor thrown in. Reading the book is not much different than reading fiction because it flows well and the information sinks in without much effort.<\/p>\n

      If you get this book and have the 1st edition, I recommend keeping both. You might find helpful stuff in the original material not found in the new edition.<\/p>\n","protected":false},"excerpt":{"rendered":"

      <\/g:plusone><\/div>

      \u00c2\u00a0 It is a very popular book on Usability. Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition By Steve Krug Product Description Five years and more than 100,000 copies after it was first published, it’s hard to imagine anyone working in Web design who hasn’t read Steve Krug’s “instant classic” […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[13,23,12],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nA Great Book On Usability - Bay Area SEO Web Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/baywm.com\/seo-sem\/great-book-usability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Great Book On Usability - Bay Area SEO Web Design\" \/>\n<meta property=\"og:description\" content=\"\u00c2\u00a0 It is a very popular book on Usability. 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