{"id":136,"date":"2012-01-05T19:28:39","date_gmt":"2012-01-05T19:28:39","guid":{"rendered":"http:\/\/baywm.com\/seo-sem\/?p=136"},"modified":"2012-01-05T19:28:39","modified_gmt":"2012-01-05T19:28:39","slug":"marketing-dollars-have-shifted-away-from-traditional-outlets-like-pr-and-cold-calling","status":"publish","type":"post","link":"https:\/\/baywm.com\/seo-sem\/marketing-dollars-have-shifted-away-from-traditional-outlets-like-pr-and-cold-calling\/","title":{"rendered":"Marketing dollars have shifted away from traditional outlets like  PR  and  cold  calling"},"content":{"rendered":"<div class=\"wp_plus_one_button\" style=\"margin: 0 8px 8px 0; float:left; \"><g:plusone href=\"https:\/\/baywm.com\/seo-sem\/marketing-dollars-have-shifted-away-from-traditional-outlets-like-pr-and-cold-calling\/\" callback=\"wp_plus_one_handler\"><\/g:plusone><\/div><p>Did you ever try cold calling for at least one week? Many of my friends, as insurance agents, tried that a lot and they know the results would be good but they still had to do it. Why? They really believe, the insurance sales is a number game. As long as you call enough, you may get enough leads out a big amount of calls. However, they also believe referrals are the most valuable business assets they are looking for.<\/p>\n<p>We found the very few big and successful insurance agencies are also doing very well in inbound marketing. How?<br \/>\nThey are making full use of the modern media to make their business and reputation known via TV and Radio programs, websites, and social media marketing.<\/p>\n<blockquote><p>Marketing dollars have shifted away from traditional outlets like<br \/>\nPR  and  cold  calling.  But  the  skill  sets  of  internal  teams  lag<br \/>\nbehind.  For  some,  the  time  and  resources  needed  to  train<br \/>\ninternal  people  on  how  to  master  inbound  marketing  must-<br \/>\nhaves like SEO and email marketing do not exist.<br \/>\n     &#8212;- <a href=\"http:\/\/www.hubspot.com\/download-now-how-to-hire-an-inbound-agency\" target=\"_blank\">http:\/\/www.hubspot.com\/download-now-how-to-hire-an-inbound-agency<\/a>\n<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<div class=\"wp_plus_one_button\" style=\"margin: 0 8px 8px 0; float:left; \"><g:plusone href=\"https:\/\/baywm.com\/seo-sem\/marketing-dollars-have-shifted-away-from-traditional-outlets-like-pr-and-cold-calling\/\" callback=\"wp_plus_one_handler\"><\/g:plusone><\/div><p>Did you ever try cold calling for at least one week? Many of my friends, as insurance agents, tried that a lot and they know the results would be good but they still had to do it. Why? They really believe, the insurance sales is a number game. As long as you call enough, you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[5,4,17],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing dollars have shifted away from traditional outlets like PR and cold calling - Bay Area SEO Web Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/baywm.com\/seo-sem\/marketing-dollars-have-shifted-away-from-traditional-outlets-like-pr-and-cold-calling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing dollars have shifted away from traditional outlets like PR and cold calling - Bay Area SEO Web Design\" \/>\n<meta property=\"og:description\" content=\"Did you ever try cold calling for at least one week? Many of my friends, as insurance agents, tried that a lot and they know the results would be good but they still had to do it. Why? They really believe, the insurance sales is a number game. 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