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SEO Basics

Top 3 & Top 10 Ranking Positions

Did you see a lots of ads or some websites saying they promise you to put you in the Top 3 & Top 10 Ranking Positions for your website for $99 up to $999?

How can you tell if what they say is a lie? Here’s how I see it.

  1. Check out their own rankings in Alexa and Google PR (page rank). If their own ranking is low, how can you trust them to help your website to rank higher? (Of course, one reason for their current low ranking could be that their website is too new. Then how reliable is a brand new website? At least main search engines like Google do not trust.
  2. Check out what they have promise you. Top 3 or Top 10 ranking?  For what keywords. Usually they may not mention any keywords that is important for your business. We can help your website to rank #1 in Google for just $10, but that could be useless. For example, our website BayWM.com can rank #1 in Google (click to see it now), but that doesn’t mean anything to us because who would type in BayWM.com to search if they don’t know this name?
  3. If you see their site because you click one of their Google ads or ads on other search engines, then why they need to pay higher to advertise them if they can get higher ranking for business websites. They could have done that for themselves rather than do it for your website first.
  4. SEO (search engine optimization ) is continuous hard work that takes time and efforts.

What would be the good keywords for your business website then?  Take our own website for example, one of good keywords could be “Bay Area SEO Web design”

We will cover more of this later in our SEO articles.

Organic Search Result Listing

When we do a search on Google.com or Bing.com, we usually get two types of listings: The paid listing and free listing ( which we usually also call organic or natural listing). Google  Adwords and Bing Adcenter ads are paid listing and usually found on the top or the right side of the result pages.

The search engines use different ways to determine the web page relevancy,  and show the most relevant pages to the query on the top on the result page.  According to Google,  they use PageRank along with other factors (over 200 of them) to determine the page relevancy to the user’s query.

Website developers may use SEO or search engine optimization techniques to improve their content pages, internal and incoming links to get higher PageRank so their web pages can get listed higher in the search result pages or SERPs (search engine result pages), thus get more traffic from the better organic search result listing.

Unless you have learn SEO, you still need to pay for SEO services to do the job. So organic search is NOT free in a sense, but when you find a real SEO expert who can do proper SEO for your website,  it may be more cost effective than using Adwords or other paid listing ads.

When we talk about SEM or search engine marketing, we usually need to cover SEO for organic search and paid online advertising.

Contact us today and talk to our SEO professionals about your website to get targeted traffic for more business from your website.

Our Location

Our office is located in Silicon Valley San Francisco Bay Area, CA
San Jose Tel:408-676-8736 (8SEO)
San Francisco Tel:(415) 322-8799
Dublin Tel::(925)335-6728
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