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Online Catalog Site BoWinUSA.com is launched.

If you need a website to showcase hundreds of products for your clients, we can help you to build a nice one.

BoWinUSA.com is an online catalog site for promotional gifts. After loading all the images of hundreds of product items, we launched BoWinUSA.com and submitted its sitemap in XML to Google robots or crawlers to index them. We believe that you can find their products through search soon.

We have also created Facebook account to promote this website. If you need a site similar to BoWinUSA.com, you may contact us when you are ready.

Other online catalog sites we’ve built include: NewFashionsNY.com

Alexa

What Is Alexa Internet Traffic Rank?

Alexa is short for the company name Alexa Internet,  Inc., founded in 1996 and bought by Amazon in 1999. Alexa traffic rank is the rank position of a website traffic measure compared with other websites around the world.  The website traffic data is mainly from a panel of “millions of Internet users using one of over 25,000 different browser extensions.” e.g. Now Google.com  Alexa rank is #2  while Facebook.com is #1, which means Facebook.com has ” the highest combination of unique visitors and pageviews” ( according to http://www.alexa.com/help/traffic-learn-more ). Google’s other domains got other traffic data and may rank differently.  For example, Google.ca ranks 66 globally and #1 in Canada, which means according to Alexa’s panel data, Canadian.

What is the worst Alexa rank for a website?    “No Data” or just some rank number over 10 million. For example, a brand new domain which only get a little data into Alexa’s panel, can rank #18,751,177.  It is possible that some domains of a few years old get “No Data” because the traffic is really low and no data ever got into Alexa’s monitored panel. One can be pretty sure they have pretty good traffic if the website Alexa rank is less than 100,000 (and the Google Adsense income can be pretty handsome.)  Meanwhile lots of website owners have very good business leads from their websites even their Alexa ranking is about 1,000,000 to 3,000,000.

Should You Care About Alexa Ranking?

The answer is a Yes, for some owners who want to sell their banner ads to some businesses unless they have good real traffic reports from Google Analytics or other authoritative 3rd party traffic analytic companies. Outsiders have no ways to learn about your real traffic data. Alexa rank is the only available 3rd party reference around the world.  Compete.com only measures US not international users and will not show report on your site if they consider your rank is “too low” unless you pay for the Pro membership. Although sometimes Alexa traffic rank is questionable, it is the only way to estimate the website traffic quickly as an outsider. So it is important for website owners trying to market their web page space for banner ads.

It is impossible to fake #1 or #3  traffic rank on Alexa.com, but it is possible to use massive spamming or other ways to bring sudden traffic to your site to improve the ranking for a short time. (It means after the efforts stop, the ranking will sure slide down dramatically )  The traffic may not do any good for your online business if you don’t sell banner ads or what  you care is real conversion from leads to real sales of your service and products. Pretty often those “black-hat” ways may get your website blacklisted by some major search engines.

What Is Your Current Alexa Ranking?

You can always check the Alexa rank by replace the domain name at the end of this URL with your own domain.
http://www.alexa.com/siteinfo/chinesebay.com

It is very easy to know the current Alexa rank of a website if you install some Firefox Add-on or Chrome extensions.  My favorites are:

Firefox Add-ons

Firefox Add-ons

I installed Sparky because the official one from Alexa and it can help you to improve your Alexa rank for sure. I like the other one because I also care about Page Rank, which is an important number for Google search engine optimization, which I will talk about in a later article.

After you install the add-ons for Firefox, you need to restart the Firefox browser and activate it. Then when you can see the Alexa Rank when visiting the website of the domain you care about.

Activate Sparky

Activate Sparky

WebRank Toolbar

WebRank Toolbar

Spark Shows Rank Directly

Spark Shows Rank Directly

Top 3 & Top 10 Ranking Positions

Did you see a lots of ads or some websites saying they promise you to put you in the Top 3 & Top 10 Ranking Positions for your website for $99 up to $999?

How can you tell if what they say is a lie? Here’s how I see it.

  1. Check out their own rankings in Alexa and Google PR (page rank). If their own ranking is low, how can you trust them to help your website to rank higher? (Of course, one reason for their current low ranking could be that their website is too new. Then how reliable is a brand new website? At least main search engines like Google do not trust.
  2. Check out what they have promise you. Top 3 or Top 10 ranking?  For what keywords. Usually they may not mention any keywords that is important for your business. We can help your website to rank #1 in Google for just $10, but that could be useless. For example, our website BayWM.com can rank #1 in Google (click to see it now), but that doesn’t mean anything to us because who would type in BayWM.com to search if they don’t know this name?
  3. If you see their site because you click one of their Google ads or ads on other search engines, then why they need to pay higher to advertise them if they can get higher ranking for business websites. They could have done that for themselves rather than do it for your website first.
  4. SEO (search engine optimization ) is continuous hard work that takes time and efforts.

What would be the good keywords for your business website then?  Take our own website for example, one of good keywords could be “Bay Area SEO Web design”

We will cover more of this later in our SEO articles.

Google Panda 3.4

Google Panda 1.0, a major change in Google’s search results ranking algorithm, was released in Feb., 2011,  a little more than a year ago.

Big sites such as J.C. Penny were hit by Panda!  It is a “Kungfu Panda” who may hit big guys.  From Wikipedia, we learned “that Google’s new Panda machine-learning algorithm, made possible by and named after engineer Navneet Panda”. With this major change, “many new ranking factors have been introduced to the Google algorithm” and some older ranking factors such as PageRank have been downgraded in importance.

Now Google Panda 3.4,  their latest update, was rolling out around  11pm PDT on March 23 in Hawaii and then globally. No official news was released except for a post on Twitter that night.

What Significant difference did Panda make? The new algorithm impacts an entire site’s ranking or specific section rather than just the individual pages on a site. And they said “Panda seems to focus on the web page date.”

In 2012, it looks like Google Panda may be updated every month:

Google Panda v3.2 :  1/14/2012
Google Panda v3.3:  2/29/2012

 

 

 

 

Organic Search Result Listing

When we do a search on Google.com or Bing.com, we usually get two types of listings: The paid listing and free listing ( which we usually also call organic or natural listing). Google  Adwords and Bing Adcenter ads are paid listing and usually found on the top or the right side of the result pages.

The search engines use different ways to determine the web page relevancy,  and show the most relevant pages to the query on the top on the result page.  According to Google,  they use PageRank along with other factors (over 200 of them) to determine the page relevancy to the user’s query.

Website developers may use SEO or search engine optimization techniques to improve their content pages, internal and incoming links to get higher PageRank so their web pages can get listed higher in the search result pages or SERPs (search engine result pages), thus get more traffic from the better organic search result listing.

Unless you have learn SEO, you still need to pay for SEO services to do the job. So organic search is NOT free in a sense, but when you find a real SEO expert who can do proper SEO for your website,  it may be more cost effective than using Adwords or other paid listing ads.

When we talk about SEM or search engine marketing, we usually need to cover SEO for organic search and paid online advertising.

Contact us today and talk to our SEO professionals about your website to get targeted traffic for more business from your website.

Bay Area SEO Web Design

This is not our business name, but you may find us by Googling “Bay Area SEO Web Design” (sometime you may need to go to the 2nd page of the search result, but hopefully, after some SEO work is done for our own Web site BayWM.com, it will come up to the 1st page).

We have been offering SEO or search engine marketing, social media marketing, Web marketing to many businesses in Bay Area of greater San Francisco to professional services such as law firms, dental offices, and other small businesses since 2009. Our team lead Kaibo Paul Huang has actually been building business Websites since 1996 and has an increasing focus on SEO and Web Marketing because only valid targeted traffic means more businesses and revenue. Those websites include kp.org, kponline.org, e-market.net, dingding.tv, newsforchinese.com. Continue reading

Store

BayWM  — Bay Area Web Marketing Group

湾區網絡營銷 及十多年研究和開發經驗 ( Over 10 years of web developer and Web marketing experience – We built our first website in 1996 )

想提高您網站的流量和回報?( Our SEO services can help you increase useful or targeted traffic and get better ROI )

想把您的商業網站做得更專業,而不像中小學生的業餘作品?(We can turn your website into a professional one.)

想儘快開您自己的網店? (We can help you built your own online store quickly. examples  iKaibo Online Store , 800Caps.com Online Store )

想獲得免費的電子商務電子書?請即和我們聯繫。  (415) 322-8799

Marketing dollars have shifted away from traditional outlets like PR and cold calling

Did you ever try cold calling for at least one week? Many of my friends, as insurance agents, tried that a lot and they know the results would be good but they still had to do it. Why? They really believe, the insurance sales is a number game. As long as you call enough, you may get enough leads out a big amount of calls. However, they also believe referrals are the most valuable business assets they are looking for.

We found the very few big and successful insurance agencies are also doing very well in inbound marketing. How?
They are making full use of the modern media to make their business and reputation known via TV and Radio programs, websites, and social media marketing.

Marketing dollars have shifted away from traditional outlets like
PR and cold calling. But the skill sets of internal teams lag
behind. For some, the time and resources needed to train
internal people on how to master inbound marketing must-
haves like SEO and email marketing do not exist.
—- http://www.hubspot.com/download-now-how-to-hire-an-inbound-agency

Google Place Page

Local search is very important and helpful for local businesses to do Web marketing to promote their business. Google Places is usually the 1st thing Web marketing specialist to think of for local search marketing. With proper steps and good planning, your business can stand out in your neighborhood in Google Places with a great looking Google Place Page with your business marketing details. The following is the definition from Google:

 

Your business listing, also known as a Place Page, is a web page to organize all the world’s information for every place in the world. And we really mean every place: there are Place Pages for businesses, points of interest, transit stations, landmarks, and cities all over the world. As a business owner, you can verify your business and add content to your listing.

The following video shows a good example of one of our clients:

Contact us today for details to help you set it your Google place page.

Bilingual Web Site with WordPress

ImmigrationMeng.com gets all the SEO benefits of the search engine friendly features of WordPress, the dynamic Web publishing system. The office manage can easily add or update the English and Chinese contents and blogs with a short training section (almost no learning curve for someone who knows how to use Word or email system.) Try to Google for “Immigration lawyer Santa Clara”, you should can find their site on the top of the first result page.

Our Location

Our office is located in Silicon Valley San Francisco Bay Area, CA
San Jose Tel:408-676-8736 (8SEO)
San Francisco Tel:(415) 322-8799
Dublin Tel::(925)335-6728
Call today for your free appointment to talk about your business.
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