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Alexa

What Is Alexa Internet Traffic Rank?

Alexa is short for the company name Alexa Internet,  Inc., founded in 1996 and bought by Amazon in 1999. Alexa traffic rank is the rank position of a website traffic measure compared with other websites around the world.  The website traffic data is mainly from a panel of “millions of Internet users using one of over 25,000 different browser extensions.” e.g. Now Google.com  Alexa rank is #2  while Facebook.com is #1, which means Facebook.com has ” the highest combination of unique visitors and pageviews” ( according to http://www.alexa.com/help/traffic-learn-more ). Google’s other domains got other traffic data and may rank differently.  For example, Google.ca ranks 66 globally and #1 in Canada, which means according to Alexa’s panel data, Canadian.

What is the worst Alexa rank for a website?    “No Data” or just some rank number over 10 million. For example, a brand new domain which only get a little data into Alexa’s panel, can rank #18,751,177.  It is possible that some domains of a few years old get “No Data” because the traffic is really low and no data ever got into Alexa’s monitored panel. One can be pretty sure they have pretty good traffic if the website Alexa rank is less than 100,000 (and the Google Adsense income can be pretty handsome.)  Meanwhile lots of website owners have very good business leads from their websites even their Alexa ranking is about 1,000,000 to 3,000,000.

Should You Care About Alexa Ranking?

The answer is a Yes, for some owners who want to sell their banner ads to some businesses unless they have good real traffic reports from Google Analytics or other authoritative 3rd party traffic analytic companies. Outsiders have no ways to learn about your real traffic data. Alexa rank is the only available 3rd party reference around the world.  Compete.com only measures US not international users and will not show report on your site if they consider your rank is “too low” unless you pay for the Pro membership. Although sometimes Alexa traffic rank is questionable, it is the only way to estimate the website traffic quickly as an outsider. So it is important for website owners trying to market their web page space for banner ads.

It is impossible to fake #1 or #3  traffic rank on Alexa.com, but it is possible to use massive spamming or other ways to bring sudden traffic to your site to improve the ranking for a short time. (It means after the efforts stop, the ranking will sure slide down dramatically )  The traffic may not do any good for your online business if you don’t sell banner ads or what  you care is real conversion from leads to real sales of your service and products. Pretty often those “black-hat” ways may get your website blacklisted by some major search engines.

What Is Your Current Alexa Ranking?

You can always check the Alexa rank by replace the domain name at the end of this URL with your own domain.
http://www.alexa.com/siteinfo/chinesebay.com

It is very easy to know the current Alexa rank of a website if you install some Firefox Add-on or Chrome extensions.  My favorites are:

Firefox Add-ons

Firefox Add-ons

I installed Sparky because the official one from Alexa and it can help you to improve your Alexa rank for sure. I like the other one because I also care about Page Rank, which is an important number for Google search engine optimization, which I will talk about in a later article.

After you install the add-ons for Firefox, you need to restart the Firefox browser and activate it. Then when you can see the Alexa Rank when visiting the website of the domain you care about.

Activate Sparky

Activate Sparky

WebRank Toolbar

WebRank Toolbar

Spark Shows Rank Directly

Spark Shows Rank Directly

Google Panda 3.4

Google Panda 1.0, a major change in Google’s search results ranking algorithm, was released in Feb., 2011,  a little more than a year ago.

Big sites such as J.C. Penny were hit by Panda!  It is a “Kungfu Panda” who may hit big guys.  From Wikipedia, we learned “that Google’s new Panda machine-learning algorithm, made possible by and named after engineer Navneet Panda”. With this major change, “many new ranking factors have been introduced to the Google algorithm” and some older ranking factors such as PageRank have been downgraded in importance.

Now Google Panda 3.4,  their latest update, was rolling out around  11pm PDT on March 23 in Hawaii and then globally. No official news was released except for a post on Twitter that night.

What Significant difference did Panda make? The new algorithm impacts an entire site’s ranking or specific section rather than just the individual pages on a site. And they said “Panda seems to focus on the web page date.”

In 2012, it looks like Google Panda may be updated every month:

Google Panda v3.2 :  1/14/2012
Google Panda v3.3:  2/29/2012

 

 

 

 

Bay Area SEO Web Design

This is not our business name, but you may find us by Googling “Bay Area SEO Web Design” (sometime you may need to go to the 2nd page of the search result, but hopefully, after some SEO work is done for our own Web site BayWM.com, it will come up to the 1st page).

We have been offering SEO or search engine marketing, social media marketing, Web marketing to many businesses in Bay Area of greater San Francisco to professional services such as law firms, dental offices, and other small businesses since 2009. Our team lead Kaibo Paul Huang has actually been building business Websites since 1996 and has an increasing focus on SEO and Web Marketing because only valid targeted traffic means more businesses and revenue. Those websites include kp.org, kponline.org, e-market.net, dingding.tv, newsforchinese.com. Continue reading

Marketing dollars have shifted away from traditional outlets like PR and cold calling

Did you ever try cold calling for at least one week? Many of my friends, as insurance agents, tried that a lot and they know the results would be good but they still had to do it. Why? They really believe, the insurance sales is a number game. As long as you call enough, you may get enough leads out a big amount of calls. However, they also believe referrals are the most valuable business assets they are looking for.

We found the very few big and successful insurance agencies are also doing very well in inbound marketing. How?
They are making full use of the modern media to make their business and reputation known via TV and Radio programs, websites, and social media marketing.

Marketing dollars have shifted away from traditional outlets like
PR and cold calling. But the skill sets of internal teams lag
behind. For some, the time and resources needed to train
internal people on how to master inbound marketing must-
haves like SEO and email marketing do not exist.
—- http://www.hubspot.com/download-now-how-to-hire-an-inbound-agency

Google Place Page

Local search is very important and helpful for local businesses to do Web marketing to promote their business. Google Places is usually the 1st thing Web marketing specialist to think of for local search marketing. With proper steps and good planning, your business can stand out in your neighborhood in Google Places with a great looking Google Place Page with your business marketing details. The following is the definition from Google:

 

Your business listing, also known as a Place Page, is a web page to organize all the world’s information for every place in the world. And we really mean every place: there are Place Pages for businesses, points of interest, transit stations, landmarks, and cities all over the world. As a business owner, you can verify your business and add content to your listing.

The following video shows a good example of one of our clients:

Contact us today for details to help you set it your Google place page.

What Is Web Design

When we talk about Web Design, many only think of the graphics, header, buttons and navigation of a Website.
Continue reading

We Are Certified Master SEOs

We are web marketing professional with Master SEO certification and years of experience in promoting online businesses.

We build our first online store in 1996 selling software and have served lots of clients with different needs.

We understand that nowadays more and more web site owners try to maximize the return on their investment on their business and web sites through SEO, search engine optimization and SEM, search engine marketing as well as social networking. This is our service focus. We are here to help you with our expertise and experience.

Click to view SiteSubmit.ca SEO Certification for BayWM.com & Kaibo2.com

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San Jose Tel:408-676-8736 (8SEO)
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